Posted on April 25, 2008 at 11:21am — 1 Comment
Have you ever stopped to think about what it is that you’re really selling? When it comes right down to it, you’re not selling a product or service. You’re selling solutions to the problems, needs or desires that your ideal clients have. Does your local gym sell hard work, major time commitments and exercise? Of course not! They sell sexy bodies and good health. Likewise, Mercedes doesn’t just sell transportation – they sell status.
… ContinuePosted on February 2, 2008 at 2:59pm — 1 Comment
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